An analysis of the Culture of an organisation Essay

An analysis of the Culture of an organisation - Essay Example Organisations are increasingly focusing on developing the ‘right culture’, or ‘culture with quality’ or a ‘culture of customer service’ with a view to inculcate certain values and norms in their organisational settings. It is widely assumed that better, stronger and more importantly the right culture can largely influence the effectiveness and success factors of the organisation (Schein, 2004, p. 7). Southwest Airlines is an outstanding example for best cultural practices within the organization as its dedicated employees do more than delivering the friendly and high-quality customer services for which the company is widely known and this is the way its people and culture bring result. This paper presents a brief description about organisational culture and describes the theoretical framework in relation to Schein model of organisational culture based on the empirical evidences from the application of organisational culture in Southwest Airlines. This paper mainly focuses on the unique culture of Southwest Airlines to deliver highest quality customer service and its impact on organisational performance. Southwest Airlines, the Dallas-based airline carrier, continues to differentiate itself from other carriers with exemplary customer service delivered by more than 45,000 employees to more than 100 million customers every year (Investor relations, 2013). The company was founded by Herb Kelleher and Rollin King in 1971 as a low cost airline service in busy markets of less than 500 miles. In 1980, the company adopted its mission as â€Å"dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride and company spirit† (Smith, 2004, p. 27). Even after 32 years, Southwest Airlines perceives its people to be the highest valued assets and asks them to be highly dedicated to continually providing highest quality

Write a report to your Departmental Manager on the Implementation of Coursework

Write a report to your Departmental Manager on the Implementation of Effective Job Design within the Organisation - Coursework Example Inadequately designed jobs often bring about dullness and consequently increased turnover, demotivation, low levels of job contentment, diminished efficiency, and an escalation in organizational costs. Many of these undesirable concerns could be circumvented or reduced through effective job design or proper detection of major job constituents. Businessdictionary.com defines job design as â€Å"Work arrangement (or rearrangement) aimed at reducing or overcoming job dissatisfaction and employee alienation arising from repetitive and mechanistic tasks. Through job design, organizations try to raise productivity levels by offering non-monetary rewards such as greater satisfaction from a sense of personal achievement in meeting the increased challenge and responsibility of ones work. Job enlargement, job enrichment, job rotation, and job simplification are the various techniques used in a job design exercise.† There are broadly two approaches to job design which is based on two different schools of thoughts. The first method involves fitting individuals to jobs. It is founded upon the hypothesis that people can be modified to any work condition. Thus employee attitudes towards the job are overlooked and jobs are aimed at producing maximum economic and technological productivity. This methodology uses the doctrines of scientific management and work simplification. In contrast, the second method involves fitting jobs to individuals. It is centered upon the theory that individuals are underutilized at the task and long for more challenges and accountability. Practices such as job rotation, job enlargement, etc. are used while designing jobs under the second alternative. The scientific management approach was devised by F.W. Taylor. The approach is based on the application of scientific principles to job design. Work, according to this approach should be scientifically analyzed and fragmented into predetermined tasks. Taylor supports job specialization

Business marketing Case Study Example | Topics and Well Written Essays - 500 words

Business marketing - Case Study Example Quality is AAA Office World’s surest way of establishing a good market standing (Kourdi, 2003). The fact that the company’s strategy involves both regional and local suppliers shows that it has vast presence. It is prudent that AAA prioritizes new-product development. Continuous product development helps diversify the company’s offerings. However, product development requires many resources and can easily overshadow promotion of existing products. Product promotion should also be allocated more resources because it will not only help inform many customers of the company’s products but also instigate hype for its new products. Hype would be assured for AAA because its existing and new products deliver on the things that consumers are promised. Promotion will make customers to look out, always, for AAA’s next product (Ireland et. al., 2012). Stasia Acosta should consider taking up Business Center’s offer. One of the reasons that underpin the feasibility of this move is the fact that AAA has excess capacity and could handle Business Center’s orders and still have enough to supply its other stationers and suppliers. Such a production capacity would have the advantage of expanding AAA’s distribution network because it would capitalize on both Business Centers many vast presence and that other supplies. It is fortunate that Business Center is seeking the line of file folders that brings Stasia 20 percent gross margin only. The performance of this line of file folders needs a move that will help raise its gross margin to be at par with those of other lines of file folders. Doing away with this line of file folders is the other option that Stasia can consider to deal with its minimal performance but this option would be tantamount to the â€Å"commodity end of the business† that Ramon works so hard to avoid (AAA Office World